The more often I'm compelled to buy crappy drinks in order to obtain video game-related trinkets, the more often I wonder whether what I'm doing really involves my mouth. With the release of Dragon Quest X imminent (no seriously, it comes out tomorrow), Square Enix has partnered up with Pepsi and their atrocious low-calorie Pepsi Nex soft drink to promote the game in its native land of Japan. With certain drinks it's easy to tell who's getting the bum deal, like when the drink is way better than the toy that's attached, like maybe Boss Coffee sticks a shitty F1 racecar onto it.