A survey conducted for Nintendo by Harris Interactive, done to gauge the desire for the DS Lite and titles such as Brain Age, has come back with results that Nintendo believes may spell good news for the company's push to expand their market beyond traditional video game consumers.
Harris found that 34% of baby boomers and 27% of grandparents expressed an interest in getting a portable video game system for the holiday gift-giving season. Nintendo believes that the Nintendo DS and Touch Generations titles such as Brain Age fit that criteria, having recently showed the aforementioned off at the AARP's Life@50+ event. (You might want to think twice before getting Grandma Touch Generations title Elite Beat Agents, though.)
Additionally, the survey found 68% of boomers and 52% of grandparents simply wanted some form of technology product. How many get one remains to be seen, but Nintendo hopes DS figures prominently.
Harris found that 34% of baby boomers and 27% of grandparents expressed an interest in getting a portable video game system for the holiday gift-giving season. Nintendo believes that the Nintendo DS and Touch Generations titles such as Brain Age fit that criteria, having recently showed the aforementioned off at the AARP's Life@50+ event. (You might want to think twice before getting Grandma Touch Generations title Elite Beat Agents, though.)
Additionally, the survey found 68% of boomers and 52% of grandparents simply wanted some form of technology product. How many get one remains to be seen, but Nintendo hopes DS figures prominently.