Look familiar?
From the "DS owns Japan" department comes a recently-unveiled phone sold by carrier NTT DoCoMo which eerily resembles the Nintendo DS Lite.

The phone, known by the D800iDS moniker, eschews the traditional number pad in favor of a touch-sensitive bottom screen (where have we heard that before?) and is available in the DS Lite's trademark white. Nintendo is not involved in the handset in any way; it's simply a nod to the styling of their ubiquitous-across-Japan handheld. And yes, the press shot does show a game being played.