Nintendo has chosen a distinctive advertising outlet for its most recent pioneering game release. Nintendo of Europe will be using Saga magazine to promote its upcoming Nintendo DS title Professor Kawashima's Brain Training. The game is described as an exercise for the brain, with a goal of reducing the brain's age to 20 by means of daily training. Saga magazine targets a more mature audience and has a readership of over 2 million people.
"I think it's one of the first things that happens when people become computer literate - they get the Solitaire game, and then no doubt they go on to greater things," editor Emma Soames told GamesIndustry.biz. "For people in this age group who get into computers, games are a major part of their online diet."
Although the game provides entertainment for an older demographic, Nintendo assures that the game can be played and enjoyed by everyone.