Nintendo Co., Ltd. has plans to release several variations of its Game Boy Advance SP handheld worldwide, in an aim to appeal to consumers of various interests. Nintendo of Europe said it will be releasing the "Game Boy Advance SP Tribal Edition" on June 18, 2004.
Meanwhile, Nintendo Australia partnered with Rip Curl to release a "Special Edition Rip Curl Game Boy Advance SP" earlier this month.
Nintendo of America will also be releasing the Nintendo Entertainment System-themed Game Boy Advance SP on June 7. This is part of a worldwide effort from Nintendo to appeal to gamers and non-gamers young and old.