Nintendo DS price to be set "at a reasonable level"

Nintendo Co., Ltd. held a small press briefing at its Kyoto headquarters in Japan to display its recently unveiled Nintendo DS handheld to Japanese press, according to PolygonMag.com.

There were no new demonstrations of Nintendo DS games. A company spokesperson commented on the handheld's price saying , "We're targeting a young age group, so the price will be set at a reasonable level, making it easy for them to purchase it. We're planning to launch the DS during the Christmas shopping season."