Nintendo placed first in a survey conducted by Decision Analyst, according to Nintendorks.com. The survey, entitled "Hot or Not?", tallied the top brands chosen among the 8-12 age group as follows:
- Nintendo (42%)
- Disney (36%)
- McDonald's (31%)
- Nike (21%)
- Hummer (20%)
The 13-17 bracket preferred:
- Nike (26%)
- Hummer (23%)
- Abercrombie & Fitch (21%)
- Sony (21%)
- Nintendo (21%)