Nintendo placed first in a survey conducted by Decision Analyst, according to Nintendorks.com. The survey, entitled "Hot or Not?", tallied the top brands chosen among the 8-12 age group as follows:

  • Nintendo (42%)
  • Disney (36%)
  • McDonald's (31%)
  • Nike (21%)
  • Hummer (20%)

The 13-17 bracket preferred:

  • Nike (26%)
  • Hummer (23%)
  • Abercrombie & Fitch (21%)
  • Sony (21%)
  • Nintendo (21%)