GameIndustry.biz has interviewed Jim Merrick, Nintendo Europe Managing Director of Sales and Marketing. He speaks how Nintendo is approaching the release of its games with a global strategy and that future releases from territory to territory will be more consistent. Check out the full interview here. An excerpt is below:
Q: You describe the Micro as a no-brainer; does that imply that you'll be positioning it at an impulse buy price point?
Jim Merrick: We don't have a price point for it yet. But yeah... I think that it's a very premium design, very sleek design. I'd like to see the price between SP and DS, but exactly where, I don't know. We're still kind of negotiating what we can do with it.
One of the reasons for that is that because we surprised people with it at this show, we have not had the opportunity to do any consumer research - so I'm looking very much to get feedback from retailers and consumers, and from your readers, to find out where this product should be.