Intec is apparently getting into the chunk-of-plastic Wii accessory business pioneered by Ubisoft with their own steering wheel attachment.
The Wii Racing Wheel, as it is called by GameStop, appears to function exactly the same as Ubisoft's Wii Wheel, though its form and appearance are considerably different, with a flat bottom instead of the rounded bottom on the Wii Wheel.
The Wii Racing Wheel is currently scheduled by GameStop for a February 15 release, and it will sell there for $9.99—half what Ubisoft is asking for their $19.99 Wii Wheel.