Nintendo Europe has appointed Geoff Howe Marketing Communications to handle future UK marketing campaigns, according to DMBulletin.
Geoff Howe previously worked with Nintendo on a per-project basis. Today, Nintendo has briefed the agency to create promotional activity for all its hardware and games, including sales promotions, consumer events, experiential marketing and brokering tie-ups with third parties. Nintendo and Geoff Howe are also preparing for the launch of the new Nintendo DS handheld.