GameSpot has posted an interview with Entertainment Software Rating Board president Patricia Vance. The interview was conducted to get Ms. Vance's thoughts on a recent report that was issued by the Federal Trade Commission titled "Marketing Violent Entertainment to Children: A Fourth Follow-up Review of Industry Practices in the Motion Picture, Music Recording & Electronic Game Industries." An excerpt is below while the full interview can be found here.
GS: Does the fact that games now play a more prominent role in popular entertainment made the ESRB's job tougher?
PV: Entertainment licenses are not new to the videogame industry, and the ESRB has had cross-marketing guidelines in place for some time. These guidelines, which prohibit M-rated games from being target marketed to minors in third-party promotions and licensed merchandise will continue to be enforced.