The New York Times has published an article examining the strategy and challenges of the three next-generation console manufacturers. Check out the full article here and an excerpt below.
"We think that a lot of people don't necessarily want to play a game that takes 40 hours to finish, or a game where you have to spend an hour reading a manual," said George Harrison, senior vice president for marketing at Nintendo of America. "Maybe they just want to have fun for 20 minutes or a half-hour at a time, and we are trying to broaden the gaming market again by appealing to that person. So instead of focusing on getting the absolute most powerful technology into our products, we want to focus on making that basic game experience as attractive and compelling as possible."